I'm Brenda Araujo, Founder of BOSSA

BOSSA was born from the belief that a woman’s style should be as powerful and confident as she is. My mission is to help you refine your image so that every first impression—and every moment after—reflects the unstoppable force you already are. You’re a boss. You’re accomplished. You’re a 10. Now, let’s make sure the world sees it, too.
As a graduate of the Fashion Institute of Technology, where I studied Fashion Business with a focus on Product Development, I learned that clothing is more than fabric—it’s a statement, a strategy, and a tool for influence.
I founded BOSSA because I saw a gap: ambitious professionals unsure how to translate their skills and personality into a polished, commanding presence. I wanted to create a space where confidence isn’t just felt—it’s seen.
So, welcome to my world. I can’t wait to help you step into yours and create magic.

@iambrendaaraujo

LET'S WORK TOGETHER